Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.ĭestined to be a best seller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.Random House presents the audiobook edition of Before You Know It by John Bargh, read by George Newbern and with an introduction by the author. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Bargh takes the listener into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. John Gottman said 'will be the most important and exciting book in psychology that has been written in the past 20 years', Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, 20 years in the making, that gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.įor more than three decades, Dr.

Before you know it john bargh